Business schools teach students that companies most often falter when they lose insight into their customer. When sales drop, a corporation must respond swiftly and adeptly, finding creative ways to get into the minds of consumers by matching or surpassing existing offerings to meet customers’ needs. Pretty commonly held business know-how, right?
Gen Y women are not simply younger versions of professional women. They have highly distinct wants, motivations, and needs--some of which are quite the opposite of what you'd guess.
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