Where are all the women in media? Major publications have been asking this question of late, probing at the low number of female sources and experts in the news. It's been shown that while women represent the majority workforce and university degree holders, their presence in the news reached only 24 percent in 2010. The Global Media Monitoring Project, which reported the statistic, noted that "...the figure itself is a reminder that in the 'mirror of the world' depicted by the news media, the faces seen and the voices heard remain overwhelmingly those of men." Similarly, the Women's Media Center reports that on Sunday morning political talk shows (NBC's Meet the Press, ABC's This Week, CBS' Face the Nation and Fox Broadcasting's Fox News Sunday), male guests outnumber female guests four-to-one.
While negotiating for better pay is a perennial subject in women' publications, there's truly no better time than now to better equip yourself. Given that today is the 16th annual Equal Pay Day, women have more bargaining chips than ever to make the ask. Yes, some of the disheartening statistics still persist: women make only 77 cents to the dollar for equal work, the pay gap is widest and most atrocious for women of color, and the damage stacks up incredibly over the length of our lifetimes. If your blood's not boiling yet, consider that women tend to live longer than men and are left holding the bag monetarily, a point that financial expert Manisha Thakor is apt to make.
In a sale, your demeanor has more impact than your content. And confidence, in particular, is the trait that prospects are looking for most in you. If potential buyers of your product or service detect that you're at all unsure about your capabilities, they won't entrust you with their problems, sign a long-term contract, or hand over their money.
Rather than letting movable circumstances control you, take the reigns by following the steps below each time you get ready for a sales meeting. Doing so will help you give more to the sale, freeing you up to do what you do best, to compellingly explain why your service or product is the best.
Enter your email address below to subscribe to our Next Gen Women blog.